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A Guide to 3D Tracking and Matchmove in Modern VFX

In the realm of visual effects (VFX), creating believable and immersive environments requires a seamless blend of real-world footage and computer-generated imagery (CGI). One of the essential techniques that enable this integration is 3D tracking and match move. This process ensures that the CGI elements align perfectly with the live-action footage, maintaining a consistent and … Read more

Transform Your Brand’s Visual Storytelling with CGI

In today’s competitive market, capturing your audience’s attention is more challenging than ever. Brands must find innovative ways to stand out and engage consumers deeply. One powerful tool that has emerged in the digital age is Computer-Generated Imagery (CGI). This technology is revolutionizing the way brands tell their stories, offering endless possibilities for creativity and … Read more

Sora AI is Not a Threat to VFX Companies

The visual effects (VFX) industry constantly changes, with new technological advancements often causing discussions about their potential impact. Recently, the emergence of Sora AI has grabbed the attention of many, leading to speculation about whether it poses a threat to VFX companies. In this blog post, we aim to dispel the myth surrounding Sora AI … Read more

Rotoscopy in Advertising: Creating Eye-catching Visuals

Step into the dynamic advertising world, where capturing your audience’s attention is a never-ending battle! In this fast-paced market, rotoscopes have emerged as the magic wand for advertising trying to improve their visual storytelling. So, what’s the hype over the rotoscope? Consider it the modern magic of animation! Rotoscopy started as tracing over the live-action … Read more

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